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What is Storytelling

And why is it so important for us all to tell stories
Author of the article: Tatiana Zhakova
Journalist, linguist, teacher of storytelling with 10 years of experience
In 2015 she created and promoted her project about Nizhny Novgorod,, after which she created a course called "Storytelling: How to Tell Your Story" based on it. Over 4,000 students have taken the course.

A linguist by education, she quickly masters new areas. Now she is actively studying screenwriting and storytelling in movies/serials, and writes about it in her project's blog.
Storytelling is the art of storytelling, which has found application in marketing, advertising and PR activities. This approach helps to draw attention to a brand, product or service, making it more memorable and recognizable.
Storytelling is about creating a story that tells the values, mission and uniqueness of the brand. The goal of the story is to establish an emotional connection with the target audience, which can then become loyal customers.

Creating a successful story requires identifying the target audience, understanding their needs, concerns and desires. The story should be simple, easy to remember and evoke an emotional response.

It is also important to use different elements of storytelling, such as the hero, plot, conflict, humor, surprise, and others.
Effective storytelling allows a brand to stand out from its competitors, strengthen its market position, and increase its recognition.

In addition, storytelling can be used to solve social and environmental problems by drawing attention to them through emotionally charged stories.
To successfully use storytelling in your business, you need to have a clear strategy, defined goals and an understanding of your audience. It is also important to choose the right channels to spread the story, such as social media, blogs, Web sites, and others.
In sum, storytelling is a powerful tool for drawing attention to a brand and establishing an emotional connection with the audience.
It allows you to stand out in the marketplace, increase your recognition and solve social problems through emotionally charged stories.