Subscribe to my Telegram Channel,
and get new articles first!

How to promote your Telegram channel

Author of the article: Tatiana Zhakova
Journalist, linguist, teacher of storytelling with 10 years of experience
In 2015 she created and promoted her project about Nizhny Novgorod,, after which she created a course called "Storytelling: How to Tell Your Story" based on it. Over 4,000 students have taken the course.

A linguist by education, she quickly masters new areas. Now she is actively studying screenwriting and storytelling in movies/serials, and writes about it in her project's blog.
Just a couple of months ago, only big bloggers were running Telegram feeds as a back-up platform. And, of course, those who specialize in these media.

But everything changed instantly: after the blocking of the social network-which-you-can't-name-all those who previously maintained accounts there migrated en masse to Telegram. But how to channel and handle this new, not even social network, is not clear.
I had an experience once - I got 1,000 subscribers to my Telegram channel in a week back in 2017. And then I wasn't interested, so I gave up.

The topic of the channel was 18+, if anything.
But it's a different time now. How do you promote your channel if you used to just keep your diary in stories and posts? What do you do on Telegram to get people to subscribe to you and not run away from your first two posts?

Reasoned in the article.

How to promote your personal Telegram channel

  1. Make it thematic

Practice shows that people are much more willing to subscribe to a channel if it's thematic. Interesting to follow your life people will be only if you are famous and media persona. In all other cases, a person must immediately understand how he will benefit.

That is, you do not just talk about the life of a makeup artist, and give recommendations on care products, for example. You don't just show the life of a businesswoman, but share productivity tips and interesting books/articles on the subject.

2. Make a greeting post and put it in the "tack".
Write a clear description. And let your posts be in roughly the same format, so that your readers understand what to expect from you.
But, of course, to be understandable to others, you need to be clear about your format yourself.
3. Don't overdo it!
As I understand it, Telegram feeds are closer to posts than storizas) Which means that 100 posts a day is clearly too much. It is better to limit yourself to 1-2, but they should be capacious, readable, with paragraphs and emoticons. Especially since here you can highlight some of the text in bold, underline points, etc. Very handy.
Reasoning in the article.
4. Make announcements on other social networks.
Tell them that you can now also be read on Telegram. You can even add intrigue - promise that you'll show some unique content there (like an unknown beautiful place in your area) or raffle something among your subscribers.
5. Mutual PR
You probably have friends/acquaintances who have also started their own Telegram channel. Invite them to do mutual PR - you tell them about you, and they tell you about you. And encourage your audience to subscribe to each other.
Choose those with whom you have the same number of subscribers at the start. That way it's easier to agree) And more honest.)
Reasoning in the article.

6. Channel directories

  1. You can find quite a few directories of Telegram Channels on Google. You can suggest your own and add it to the list. However, most of them require 150 or more subscribers.
  2. This is such an evergreen method: you add it once, and then everyone who is looking for channels in a particular subject can Google you
7. Advertising
If you've decided to promote your channel, you can always use paid advertising methods. For example, targeting ads in VK or paid placements from already popular bloggers in Telegram.
The only important thing before that is to decide on your uniqueness and start broadcasting it!
8. Viral content
Do occasional posts that make you want to share: pictures, memes, quotes, tips.
That way people will forward them to each other, and they'll subscribe to you organically.
9. Competitors
Research your competitors - who writes about what and how in your topic? What could you tell us about better? And what could you take note of?

And then adapt it to your own needs.
10. Try to develop your style
Because that's what you will be appreciated and read for. And follow you from one social network to another.
Be a person! Not a social network.