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How to make Reels, so that they go to the top and bring new subscribers

Sharing my experience
Author of the article: Tatiana Zhakova
Journalist, linguist, teacher of storytelling with 10 years of experience
In 2015 she created and promoted her project about Nizhny Novgorod,, after which she created a course called "Storytelling: How to Tell Your Story" based on it. Over 4,000 students have taken the course.

A linguist by education, she quickly masters new areas. Now she is actively studying screenwriting and storytelling in movies/serials, and writes about it in her project's blog.
How do you make Reels so that they get record-breaking views?

What are Reels in general is a new promotional tool that helps you gain new subscribers absolutely free of charge. And if you wonder how to make Reels so that they go viral, you can get a lot of new and high-quality audience.
In this article I will share with you my experience. I will tell you how many subscribers I got thanks to Reels, what algorithm I followed, and what actions I advise you to take.

First of all, I'm very glad that the Reels showed up.

I think this is the 4th best way to increase your Instagram followers.
The first was massfollowing in 2014-2015 - it gave me 10,000 subscribers in my personal account and 27,000 subscribers in the account of the project about the city NNStories.
In 2016 storizas appeared, and from that moment the site began to focus on monetization. Then targeting appeared. It became the second in turn a tool for attracting new subscribers to the blog.
After targeting (and at the same time as targeting) bloggers also organized givens to gain an audience. A lot of "new wave" bloggers grew up on them.
And then, finally, the reels came. If the second and third ways didn't work for me, and that made me noticeably tense, I liked the vertical rollers.

Secondly, I started preparing for the Riles long before they showed up.

Immediately after 2021 New Year's Eve, I actively immersed myself in Tic Tacs. I tried different formats, learned how to shoot and edit videos, knowing that this experience would definitely not be superfluous.

By the time Instagram launched Riles, I had about 30,000 followers on Tik Tok.
I currently have over 11,000 followers on my @jute.tania account.

And it's not the personal account or the city account I talked about at the beginning. It's a new account that I created under Tic Tac at the same time, in early 2021.
All 11,000 subscribers came to me thanks to Reels.
As of this writing, almost every one of my videos is getting at least 10,000 views, but mostly 50-100,000.

My total reach for the week is about 700,000 to 1 million, and I'm sure that's not the limit.

People are subscribing, watching storizas, leaving comments, participating in polls andiiii.... buy my product - a course on jute knitting.

What am I doing?

I think you have already realized that at first I practiced a lot and found my format and style. Of course, once found, it works on any platform.

Next, I find trends specific to my topic, save them. And repeat.

A trend is a certain story to a certain sound, which is shot by several people. Saw 2 times in the tape similar videos - this is a trend. You boldly take it and do it.

Reels, like Tik Tok - really like secondary content. It's not considered plagiarism, on the contrary, it shows that you're "in the loop".

The text, by the way, can be completely off-trend or can be as laconic as possible - it doesn't matter. You can also put any picture you want, so that it fits into the feed. It is very convenient.

So, I post trends. Once the first trend has hit - then it is important to continue to post quality videos with new trends every day. Then, and the old will continue to go viral, and new will gain popularity. I've had this account for two weeks now.
Specifically for these 2 weeks I was signed up 6 000 people, the last time I had one video (not a trend, just the author) and brought the first 5k.

Yes, the author's (just with your idea and in your style) videos can also be laid out, and they too will go, but the first impetus will give, of course, rather a trend.
This, by the way, will not always be the case - before, Tik Tok was based only on trends, but now viewers are interested in more expert content. Instagram will most likely meet the same fate.

That's if nothing happens to Riles and they don't fade into oblivion. Because I've heard that Instagram isn't too happy with the way this feed works, and may give it up. So hurry up and catch the chance to get an audience for free!