PERSONAL BRAND through STORYTELLING
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "Methods and rules that cannot be improved upon have been developed over centuries. To produce perfect books, these rules must be revived and applied." The front matter, or preliminaries, is the first section of a book and typically has the fewest pages. While all pages are counted, page numbers are generally not printed, whether the pages are blank or contain content.
Smoke is a collection of airborne solid and liquid particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass.
It is commonly an unwanted by-product of fires (including stoves, candles, oil lamps, and fireplaces), but may also be used for pest control (fumigation), communication (smoke signals), defensive and offensive capabilities in the military (smoke-screen), cooking, or smoking (tobacco, cannabis, etc.).

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To produce perfect books, these rules have to be brought back to life and applied.
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