Subscribe to my Telegram Channel,
and get new articles first!

How to write interesting posts for social networks

Author of the article: Tatiana Zhakova
Journalist, linguist, teacher of storytelling with 10 years of experience
In 2015 she created and promoted her project about Nizhny Novgorod,, after which she created a course called "Storytelling: How to Tell Your Story" based on it. Over 4,000 students have taken the course.

A linguist by education, she quickly masters new areas. Now she is actively studying screenwriting and storytelling in movies/serials, and writes about it in her project's blog.
Anyone in today's world is faced with a problem: how to write posts on Vkontakte, Instagram and even Telegram? How do you learn to write beautiful and selling posts, what is the secret of long and large posts and how to design advertising posts? What to write a post about in a group or on a personal page?

All these questions I will deal with in this article so that you no longer have doubts about what posts to plan and what to write under the post with a photo.
What to write posts about?
The first thing to do is to decide on the topic of the post. After all, it's only logical that to sit down to write a post, you need to understand what it's going to be about.

The topic can be:
  • Popular - about what's interesting to your target audience and your readers
  • An important one for you is when you've had some experience, had some insight, and now you want to share it. That is, you have something to say, and that's why you write about it.
  • Topical - about what the whole world is concerned about
For example, as a teacher of storytelling, I can tell you how to use storytelling in stories, which is a popular topic.

I could take a storytelling perspective on "The First Lady," because I have something to say about it.

Or point out storytelling techniques in the speech of some political figure-that would be a hot topic.

Main idea
Before you write your post, determine what the main idea is for the reader to deduce from it.

Is he supposed to infer the subject matter of your post? Or understand that you are an expert? Should he change something in his life by reflecting on your post?
This is called subconscious programming - when, with the help of storytelling, through the text, we put a certain idea in a person's head. Any text must pursue it, otherwise the process of writing itself becomes useless.

Example: If I take apart the TV series Sex Education, I will put there the main idea that sex education is necessary for teenagers.
What should a person do after your post?
When you write a post, you expect some kind of reaction from your audience. It's best to expect one reaction, because it's hard for people to get more than one. Or it has to be some kind of super-cool post.

Your post could be aimed at:
Like - then it should be simple, nice and pretty

Repost - then it should not be about you, but about your readers. So that every reader recognizes themselves in your post.

Comment - then you need to encourage people to have a discussion, for example, ask a question at the end of your post.

To buy your product/service - then you need to encourage people to buy in your post. After all, in order to sell, you have to sell.

Visually beautiful.
Format the post so that it is visually pleasing.

Your post, whichever social network you publish it in, should have paragraphs, fairly short sentences, and it should be written competently, without grammatical errors.

You can add emoticons, so that there was something to catch your eye.
Metaphors, epiphora, and other rules of three

Use stylistic devices to make the text seem more alive and create the right image in the reader's mind. All those that you learned at school: comparisons, personifications, etc.

For example: the phrase "the wind rips off my hat" seems much more interesting than just "it's windy today."

Stylistic techniques are divided into tropes and syntactic figures. Plus, each writer may have his or her own authorial techniques: I, for example, always advise using the "Rule of Three" when listing.

It looks more harmonious that "at the store I bought a hat, a sweater, and a coat" than just a hat and a sweater. And if you add more detail and specify what my purchases are, that would be good.

I talk more about stylistic techniques in my course "Storytelling: How to Tell Your Story. There's also an extensive practical part with feedback.
Write simply!
It's like telling a friend! Don't overload sentences unnecessarily. Write clearly and understandably, without clichés, clichés, and lots of introductory words - it's repulsive.
Illustration of your post
The picture for your post should be consistent with the theme of the text. On the other hand, the photos that show the author of the post are the best. So you have to find a middle ground here.
But generally speaking, a photo in a post is 50% of success. And, therefore, a topic for a new article, which will probably appear in my magazine soon! Subscribe to my social networks and stay tuned for updates!

What are some of the challenges you face more often in writing posts?